Trademark watch is a service offered by trademark registration agencies or attorneys that monitors the Trademark Registry for any new trademark applications that are similar to your registered trademark. Trademark watch helps the owner of the trademark to detect any potential infringement of their trademark.

The process of trademark watch involves the following steps:

1. Selection of Trademarks to Watch: The trademark owner can select which trademarks they want to monitor for potential infringement. This may include trademarks that are identical or similar to their own trademark.
2. Monitoring: Once the selection is made, the trademark watch service will monitor the trademark registry for new applications that match the selected trademarks.
3. Examination of potential infringement: The trademark watch service will examine the new applications to determine whether they pose a potential infringement to the trademark being monitored.
4. Notification: If a potentially infringing trademark is identified, the trademark watch service will notify the trademark owner, and they can then take appropriate action to protect their trademark.